<p>A Key Account Manager will nurture strategic client relationships, protect contract value and lead growth initiatives across major accounts. The role requires a commercial mindset, excellent stakeholder management and strong negotiation skills. This position suits a seasoned sales professional who can collaborate across functions to deliver long term value.</p>
<h2>Key Account Manager Job Profile</h2>
<p>The Key Account Manager is responsible for developing and executing account plans for a defined portfolio of high value clients. They act as the principal point of contact, ensuring clients receive tailored solutions that meet business objectives.</p>
<p>Reporting to the Head of Sales or Commercial Director, the role focuses on retention, growth and cross selling while maintaining exceptional service standards and accurate forecasting.</p>
<h2>Key Account Manager Job Description</h2>
<p>The Key Account Manager will build strong relationships with senior client stakeholders to understand their strategic priorities and operational challenges. They will create and implement account strategies that align with both client needs and the organisation's commercial targets. This involves regular reviews, joint business planning, and the ability to translate customer insight into actionable proposals.</p>
<p>Day to day responsibilities include leading negotiations, managing contract renewals, co-ordinating internal teams to deliver solutions, and ensuring timely resolution of issues. The role requires proactive pipeline management, clear reporting and the capacity to influence cross functional colleagues including product, operations and finance.</p>
<p>The ideal candidate will demonstrate a consistent track record of growing key accounts, improving customer satisfaction metrics and achieving revenue targets. They will use CRM tools to record activity, forecast accurately and identify opportunities for upsell and margin improvement.</p>
<h2>Key Account Manager Duties and Responsibilities</h2>
<ul>
<li>Develop and maintain senior level relationships with key client stakeholders.</li>
<li>Create and execute strategic account plans to achieve revenue and retention goals.</li>
<li>Act as primary client contact for service delivery, escalation and commercial discussions.</li>
<li>Drive contract negotiations, renewals and pricing discussions to secure favourable terms.</li>
<li>Identify and pursue upsell and cross sell opportunities within existing accounts.</li>
<li>Co-ordinate internal teams to ensure timely delivery and high quality service.</li>
<li>Monitor account performance and deliver regular business reviews with clients.</li>
<li>Maintain accurate CRM records and produce reliable sales forecasts.</li>
<li>Analyse client data to spot trends, risks and areas for improvement.</li>
<li>Collaborate with marketing and product teams to tailor offers and proposals.</li>
<li>Ensure compliance with company policies and contractual obligations.</li>
<li>Represent the company at client events and industry meetings as required.</li>
</ul>
<h2>Key Account Manager Requirements and Qualifications</h2>
<ul>
<li>Bachelor's degree in Business, Marketing, Sales or related discipline preferred.</li>
<li>Proven experience in key account management, B2B sales or national account roles.</li>
<li>Strong track record of meeting or exceeding revenue targets and growing accounts.</li>
<li>Excellent communication, presentation and stakeholder management skills.</li>
<li>Skilled in negotiation, contract management and commercial decision making.</li>
<li>Proficient with CRM systems such as Salesforce, HubSpot or similar tools.</li>
<li>Analytical mindset with the ability to interpret data and produce actionable insight.</li>
<li>Exceptional organisational skills and ability to manage multiple priorities.</li>
<li>Comfortable working cross functionally with product, operations and finance teams.</li>
<li>Full UK driving licence may be required for client visits depending on region.</li>
</ul>