{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is recruitment marketing and why is it important?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Recruitment marketing includes strategies to attract and engage candidates before they apply for a job. It helps build a strong employer brand, increases awareness, and creates a diverse talent pool, making it essential in today's competitive job market."
      }
    },
    {
      "@type": "Question",
      "name": "How does iSmartRecruit enhance recruitment marketing efforts?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "iSmartRecruit provides tools such as job board integration, social recruiting, mass emailing, and referral management within a single platform. These features help recruiters reach wider audiences and engage top talent efficiently."
      }
    },
    {
      "@type": "Question",
      "name": "What are the key stages in the recruitment marketing funnel?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The recruitment marketing funnel includes boosting awareness, engaging candidate interest, nurturing prospects, and encouraging applications. Each stage focuses on promoting the employer brand, sharing relevant content, and ensuring a smooth application process."
      }
    },
    {
      "@type": "Question",
      "name": "Which recruitment marketing tools are essential for success?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Essential recruitment marketing tools include Applicant Tracking Systems (ATS), Recruitment CRM software, email marketing platforms, chatbots, and social media management tools. These solutions help organizations attract, engage, and convert candidates effectively."
      }
    },
    {
      "@type": "Question",
      "name": "What metrics should recruitment marketers track?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Key recruitment marketing metrics include applications by source, social media engagement rates, email open and click-through rates, careers page performance, and paid campaign ROI, including cost per application and return on ad spend."
      }
    }
  ]
}