<p>We are seeking an analytical Media Planner to join our marketing team. The role requires a strong commercial sense and the ability to identify audiences and allocate budgets across channels to maximise return on investment. The successful candidate will collaborate with clients, creative teams and media buyers to plan and execute campaigns that meet objectives and deliver measurable results.</p>
<h2>Media Planner Job Profile</h2>
<p>The Media Planner will develop evidence-based media strategies that align with client goals and brand position. You will research audience behaviour, analyse market data and select appropriate channels and schedules to reach target segments with efficiency and clarity.</p>
<p>This hands-on role demands fluency in media metrics, digital planning tools and cross-channel coordination. You will present media plans to stakeholders, monitor campaign performance and recommend optimisation to improve reach, frequency and conversion.</p>
<h2>Media Planner Job Description</h2>
<p>The Media Planner designs and implements strategic media plans across broadcast, digital, social, print and out-of-home channels. Day to day, you will translate client briefs into clear objectives, define target audiences and propose a channel mix that balances reach, engagement and cost effectiveness. You will use audience insight and third-party data to inform placement and timing decisions and ensure campaigns deliver against agreed KPIs.</p>
<p>You will work closely with account managers, creative teams and media buyers to ensure plans are executable within budget and meet delivery timelines. Responsibilities include negotiating media costs, briefing suppliers, setting up trafficking and overseeing reporting. Where appropriate, you will employ programmatic solutions and automated buying platforms to enhance targeting and efficiency.</p>
<p>Reporting and continual improvement are central to this role. You will produce pre and post-campaign forecasts and analyses, identify opportunities for optimisation and present clear, actionable recommendations to clients. The ideal candidate combines analytical rigour with commercial awareness and excellent communication skills to justify decisions and influence internal and external partners.</p>
<h2>Media Planner Duties and Responsibilities</h2>
<ul>
<li>Develop strategic media plans aligned to client objectives and budgets</li>
<li>Analyse audience data, market trends and competitor activity to inform targeting</li>
<li>Create channel mix proposals and media schedules for multi-channel campaigns</li>
<li>Prepare cost estimates, negotiate rates and secure media placements</li>
<li>Collaborate with creative, account and buying teams to ensure campaign delivery</li>
<li>Set up campaign tracking, tagging and measurement across platforms</li>
<li>Monitor campaign performance and apply optimisation tactics in flight</li>
<li>Produce clear reports with insights and recommendations for stakeholders</li>
<li>Manage relationships with media owners and programmatic partners</li>
<li>Maintain up-to-date knowledge of media technologies, tools and best practices</li>
</ul>
<h2>Media Planner Requirements and Qualifications</h2>
<ul>
<li>Degree in marketing, media, economics or a related discipline</li>
<li>Minimum 2 4 years of media planning experience, ideally in an agency</li>
<li>Strong numerical and analytical ability with attention to detail</li>
<li>Proficient with media planning tools, analytics platforms and Excel</li>
<li>Experience in digital, broadcast and out-of-home planning is desirable</li>
<li>Excellent communication and presentation skills for client-facing work</li>
<li>Commercial mindset with experience managing budgets and negotiating rates</li>
<li>Ability to work under pressure, prioritise tasks and meet deadlines</li>
<li>Familiarity with programmatic buying and ad tech is an advantage</li>
<li>Strong team player who can also work autonomously when required</li>
</ul>