{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is market mapping in executive search?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Market mapping in executive search is the proactive process of identifying, analysing, and tracking senior leadership talent before a vacancy arises. It helps firms understand talent availability, competitor leadership structures, compensation benchmarks, and potential executive candidates."
      }
    },
    {
      "@type": "Question",
      "name": "Why is market mapping important for organisations today?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Market mapping helps organisations reduce time-to-hire, access passive executive candidates, strengthen succession planning, and make informed leadership hiring decisions using real-time talent intelligence."
      }
    },
    {
      "@type": "Question",
      "name": "How is market mapping different from traditional executive search?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Traditional executive search usually begins after a vacancy opens. Market mapping is proactive and ongoing, helping organisations build executive talent pipelines and understand the wider leadership talent landscape before hiring needs arise."
      }
    },
    {
      "@type": "Question",
      "name": "What data should be included in an executive market map?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "An executive market map should include target companies, leadership roles, candidate profiles, career history, skills, compensation insights, location, availability, and relationship status with potential candidates."
      }
    },
    {
      "@type": "Question",
      "name": "What role does technology play in modern market mapping?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Executive search software, AI-powered hiring tools, and recruitment data analytics help teams collect talent intelligence, identify passive candidates, track relationships, and improve executive candidate profiling."
      }
    },
    {
      "@type": "Question",
      "name": "How does market mapping support succession planning?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Market mapping supports succession planning by identifying internal and external leadership options before critical roles become vacant. This helps organisations reduce leadership gaps and prepare for future business needs."
      }
    },
    {
      "@type": "Question",
      "name": "What are the best practices for successful market mapping?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Best practices include defining target roles, researching competitor talent, building structured candidate profiles, updating talent data regularly, nurturing passive candidates, and using consistent reporting methods."
      }
    }
  ]
}