<p>We are seeking an accomplished Brand Manager to define and implement brand strategy across multiple channels. You will blend creative vision with commercial rigour to grow brand equity, lead cross-functional teams and manage agency partners. This role suits a strategic marketer who can balance long-term positioning with measurable campaign performance.</p>
<h2>Brand Manager Job Profile</h2>
<p>The Brand Manager is accountable for owning the brand proposition and ensuring consistent expression across all touchpoints. You will develop brand plans, oversee creative work, and translate consumer insight into clear marketing initiatives.</p>
<p>This role requires close collaboration with product, sales and digital teams to deliver cohesive campaigns that support both short term sales objectives and long term brand health. Strong analytical skills and commercial awareness are essential.</p>
<h2>Brand Manager Job Description</h2>
<p>The Brand Manager will devise and execute brand strategies that build awareness, preference and loyalty. You will lead the planning and delivery of integrated marketing campaigns, from brief through to measurement, ensuring that activity aligns with the overall business strategy. Day-to-day responsibilities include managing budgets, briefing agencies, supervising creative development and monitoring campaign performance using appropriate metrics.</p>
<p>In addition to campaign delivery, the Brand Manager will analyse market and consumer data to identify opportunities for growth and differentiation. You will be expected to develop strong internal relationships with sales, product development and customer insight teams, providing clear recommendations that influence product positioning, pricing and distribution decisions. Reporting to the head of marketing or marketing director, the post-holder will also present results and learning to senior stakeholders and adjust plans based on performance and market changes.</p>
<h2>Brand Manager Duties and Responsibilities</h2>
<ul>
<li>Develop and implement brand strategies that deliver both short term revenue and long term equity.</li>
<li>Create annual brand plans, including objectives, channels, budgets and KPIs.</li>
<li>Lead the development of creative briefs and manage relationships with agencies and suppliers.</li>
<li>Plan and oversee integrated marketing campaigns across digital, retail, PR and experiential channels.</li>
<li>Monitor and report on campaign performance, using insight to optimise activity and budget allocation.</li>
<li>Conduct competitor and market analysis to identify opportunities and threats.</li>
<li>Collaborate with product, sales and e-commerce teams to ensure consistent brand activation at the point of sale.</li>
<li>Manage brand guidelines to ensure consistent messaging, tone of voice and visual identity.</li>
<li>Manage budgets and ensure cost-effective delivery of marketing activity.</li>
<li>Present plans and results to senior leaders and adapt strategy based on feedback and results.</li>
</ul>
<h2>Brand Manager Requirements and Qualifications</h2>
<ul>
<li>Bachelor's degree in Marketing, Business or related discipline; CIM qualifications advantageous.</li>
<li>Typically 3 to 6 years of experience in brand management, marketing or agency side role.</li>
<li>Proven experience in planning and executing integrated marketing campaigns.</li>
<li>Strong analytical skills with experience using data to inform decisions and measure ROI.</li>
<li>Excellent written and verbal communication skills and experience presenting to senior stakeholders.</li>
<li>Ability to manage external agencies and internal stakeholders effectively.</li>
<li>Commercially minded with experience managing budgets and negotiating with suppliers.</li>
<li>Creatively curious with a good eye for brand identity, copy and visual direction.</li>
<li>Proficient in digital marketing channels, social media and e-commerce principles.</li>
<li>Strong project management skills and the ability to prioritise multiple projects in a fast-paced environment.</li>
</ul>