<p>The Area Sales Manager leads field sales across a defined territory, driving revenue growth and expanding market share. They manage relationships with key accounts and distributors, coach sales teams and deliver against targets. The role requires strategic planning, strong commercial acumen and excellent communication.</p>
<h2>Area Sales Manager Job Profile</h2>
<p>The Area Sales Manager is responsible for planning and executing sales strategies across the assigned region. They ensure sales targets are met, maintain customer relationships and coordinate with internal teams to optimise product availability.</p>
<p>This role combines strategic oversight with hands-on field activity. The manager analyses market trends, supports key accounts and builds a high-performing sales culture that aligns with company objectives.</p>
<h2>Area Sales Manager Job Description</h2>
<p>Reporting to the Regional Sales Director, the Area Sales Manager will own territory performance and deliver sustainable revenue growth. They will create territory plans, forecast sales, set priorities and allocate resources to maximise coverage. The role involves regular travel within the area to meet customers, monitor competitor activity and support merchandising efforts.</p>
<p>The manager will recruit, train, and mentor field sales representatives, establish clear KPIs and conduct performance reviews. They will work closely with marketing, supply chain and finance to ensure promotional plans are executed, and margin targets are preserved.</p>
<h2>Area Sales Manager Duties and Responsibilities</h2>
<ul>
<li>Develop and implement a territory sales plan to achieve revenue and margin targets</li>
<li>Manage and develop relationships with key accounts, wholesalers and distributors</li>
<li>Recruit, train and coach field sales staff to improve performance and retention</li>
<li>Set clear objectives and monitor KPIs through regular reporting and reviews</li>
<li>Prepare accurate sales forecasts and provide weekly and monthly sales reports</li>
<li>Analyse market trends and competitor activity to identify growth opportunities</li>
<li>Organise and lead customer visits, presentations and negotiation meetings</li>
<li>Coordinate with marketing to implement promotional campaigns and merchandising</li>
<li>Ensure stock availability and resolve supply issues with the logistics team</li>
<li>Manage budgets, travel and expense control within the assigned territory</li>
<li>Drive new business development and identify potential accounts for expansion</li>
<li>Maintain compliance with company policies and commercial terms</li>
</ul>
<h2>Area Sales Manager Requirements and Qualifications</h2>
<ul>
<li>Proven experience as an Area Sales Manager, Field Sales Manager or similar role</li>
<li>Track record of meeting or exceeding sales targets in a territorial role</li>
<li>Strong leadership skills with experience in recruiting and coaching teams</li>
<li>Excellent negotiation, presentation and communication skills</li>
<li>Good commercial acumen and ability to analyse sales data and trends</li>
<li>Full driving licence and willingness to travel across the territory regularly</li>
<li>Proficient in CRM systems and Microsoft Office applications</li>
<li>A degree in business, marketing or a related discipline is desirable</li>
<li>Ability to work independently, organise priorities and manage time effectively</li>
</ul>