{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the main purpose of recruitment marketing software?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Recruitment marketing software helps attract, engage, and nurture potential candidates before they apply. Its goal is to build employer brand awareness and generate qualified applicants through marketing channels."
      }
    },
    {
      "@type": "Question",
      "name": "Is recruitment marketing software suitable for small teams?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, several platforms offer scalable features and pricing tiers suitable for small recruitment teams and staffing agencies. Tools like iSmartRecruit and Hireology are particularly friendly for smaller businesses."
      }
    },
    {
      "@type": "Question",
      "name": "Can recruitment marketing tools integrate with my existing ATS?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Most modern recruitment marketing platforms offer integration with applicant tracking systems. This ensures seamless data flow between sourcing, marketing, and candidate tracking."
      }
    },
    {
      "@type": "Question",
      "name": "How does recruitment marketing improve candidate experience?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Recruitment marketing tools provide timely, personalised content and communication, keeping candidates engaged throughout the process and reducing drop-off rates."
      }
    },
    {
      "@type": "Question",
      "name": "What metrics are important to measure recruitment marketing success?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Key metrics include time to hire, cost per hire, candidate conversion rates, source effectiveness, and engagement rates across email and social media channels."
      }
    }
  ]
}