<p>A motivated Territory Sales Manager is required to expand market share, nurture key accounts and achieve sales targets across an assigned region. The role demands strong field leadership, commercial acumen and the ability to build long term customer relationships. The ideal candidate will combine strategic planning with hands-on selling to deliver measurable revenue growth.</p>
<p>This Territory Sales Manager job description outlines key duties, skills and qualifications recruiters need to attract high-calibre candidates for regional sales leadership roles.</p>
<h2>Territory Sales Manager Job Profile</h2>
<p>The Territory Sales Manager leads sales activity within a defined geographical area, responsible for meeting sales targets, developing strategic plans and maintaining strong customer relationships. This role interfaces with internal teams to ensure customer needs are met and margins are protected.</p>
<p>The manager will split time between field visits and office-based planning, analysing market data to identify growth opportunities and optimise territory coverage.</p>
<h2>Territory Sales Manager Job Description</h2>
<p>The Territory Sales Manager will develop and execute a territory plan that drives new business and maximises revenue from existing accounts. You will be accountable for quota attainment, sales forecasting and pipeline management, working closely with marketing and product teams to align on promotion and launch activity. A key aspect is cultivating relationships with distributors, resellers and direct customers to secure repeat business and favourable terms.</p>
<p>Day-to-day responsibilities include regular customer visits, product demonstrations, negotiating contracts and resolving commercial issues. The role requires strong consultative selling skills and the ability to present value propositions to buyers at all levels. You will monitor competitor activity and market trends, feeding insights back to senior management to shape pricing and territory strategy.</p>
<p>Success in this position depends on effective territory mapping, disciplined opportunity qualification and a focus on customer retention. The Territory Sales Manager will coach and mentor any field sales representatives, ensuring consistent execution of sales processes and adherence to company policy.</p>
<h2>Territory Sales Manager Duties and Responsibilities</h2>
<ul>
<li>Develop and implement a territory sales plan to achieve targets and KPIs.</li>
<li>Prospect for new business and grow revenue from existing accounts.</li>
<li>Build and maintain strong relationships with key customers and channel partners.</li>
<li>Conduct regular field visits, product demonstrations and presentations.</li>
<li>Prepare accurate sales forecasts, reports and activity logs.</li>
<li>Negotiate commercial terms and close contracts with customers.</li>
<li>Analyse market trends and competitor activity to inform strategy.</li>
<li>Collaborate with marketing and product teams on promotions and launches.</li>
<li>Manage the sales pipeline using CRM and ensure data integrity.</li>
<li>Coach and support junior sales staff or territory representatives.</li>
<li>Ensure compliance with company policies and ethical selling practices.</li>
<li>Attend trade shows and customer events to promote brand presence.</li>
</ul>
<h2>Territory Sales Manager Requirements and Qualifications</h2>
<ul>
<li>Bachelor's degree in Business, Marketing, Sales or related discipline preferred.</li>
<li>Proven experience in field sales, territory management or regional account management.</li>
<li>Demonstrable track record of meeting and exceeding sales targets.</li>
<li>Strong negotiation, presentation and consultative selling skills.</li>
<li>Excellent communication and interpersonal skills; able to build rapport quickly.</li>
<li>Comfortable working autonomously with strong time management and planning skills.</li>
<li>Experience using CRM systems to manage opportunities and pipelines.</li>
<li>Analytical skills to interpret sales data and market information.</li>
<li>Full UK driving licence and willingness to travel across the territory.</li>
<li>Ability to work occasional evenings or weekends for events and customer meetings.</li>
<li>Professional demeanour and alignment with company values and ethical standards.</li>
</ul>