{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is a cold recruiting email?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A cold recruiting email is an unsolicited message sent to a candidate who has not applied for a role. It is used to reach passive talent who may be open to new opportunities but are not actively job searching."
      }
    },
    {
      "@type": "Question",
      "name": "Why do most cold recruiting emails get ignored?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Most cold emails fail because they are generic, too long, or sent to the wrong people. Candidates can immediately tell when a message was not written specifically for them. Poor subject lines and no follow-up sequence compound the problem."
      }
    },
    {
      "@type": "Question",
      "name": "How do I write a cold recruiting email that gets a reply?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Keep it under 80 words. Open with something specific from the candidate's background, explain why the role is relevant to them, and end with a low-friction ask like a 15-minute call. Avoid generic openers and calendar links in the first message."
      }
    },
    {
      "@type": "Question",
      "name": "What is a good subject line for a recruiting email?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Keep it to 36 to 50 characters and make it specific to the candidate. Personalised subject lines outperform generic ones by 31%. A question-based or candidate-specific line such as 'Your [skill] background caught my attention' consistently outperforms 'Exciting opportunity at [Company].'"
      }
    },
    {
      "@type": "Question",
      "name": "How many follow-up emails should I send to a candidate?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A 4-stage sequence generates twice as many replies as a single email. Space each follow-up 3 to 5 business days apart and use a different angle each time rather than repeating the same message."
      }
    },
    {
      "@type": "Question",
      "name": "What is the average response rate for cold recruiting emails?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Recruiting emails see the highest response rates of any cold outreach vertical, averaging 5.8 to 7.2% in 2026. Well-personalised campaigns with strong targeting can reach significantly higher reply rates."
      }
    },
    {
      "@type": "Question",
      "name": "How can I personalise recruiting emails at scale?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Use your ATS to store candidate notes, previous conversations, and profile details. AI email tools can assist with drafting, but always review before sending. The one specific detail that shows you looked at someone's background is what earns the reply."
      }
    }
  ]
}
