<p>A Growth Hacker is a cross-disciplinary marketer who uses creativity, analytics, and rapid experimentation to drive user acquisition, engagement, and revenue. They combine technical skills with commercial awareness to find scalable growth channels. This role suits proactive candidates who can prioritise experiments, measure impact and scale successful tactics across marketing and product.</p>
<p>The Growth Hacker job description outlines responsibilities, skills and qualifications to attract candidates who can rapidly test and scale growth initiatives across digital channels.</p>
<h2>Growth Hacker Job Profile</h2>
<p>A Growth Hacker blends data analysis, marketing and product thinking to identify opportunities across the customer lifecycle. They design experiments, automate processes and optimise acquisition funnels to improve key metrics.</p>
<p>Working closely with product, engineering and marketing, the Growth Hacker prioritises high-impact tests, monitors results and iterates quickly to drive sustainable growth for the organisation.</p>
<h2>Growth Hacker Job Description</h2>
<p>A Growth Hacker leads the ideation, implementation and scaling of growth experiments that increase users, activation and revenue. They use quantitative analysis and qualitative insights to form hypotheses, run A/B tests and measure outcomes against clear KPIs.</p>
<p>The role requires technical familiarity with analytics platforms, tagging, marketing automation and basic scripting or SQL. The Growth Hacker also develops creative acquisition strategies across paid, organic and referral channels while ensuring experiments are reproducible and documented.</p>
<p>Beyond acquisition, the Growth Hacker focuses on retention and monetisation — improving onboarding flows, reducing churn and increasing lifetime value through targeted campaigns and product changes. They report findings to senior stakeholders and translate insights into repeatable growth playbooks.</p>
<h2>Growth Hacker Duties and Responsibilities</h2>
<ul>
<li>Design, prioritise and execute growth experiments across channels and product features.</li>
<li>Set up and maintain analytics tracking, dashboards and attribution models.</li>
<li>Conduct A/B and multivariate testing to optimise funnels and onboarding.</li>
<li>Analyse cohort performance, conversion rates and customer behaviour to inform decisions.</li>
<li>Develop paid acquisition strategies (PPC, paid social, programmatic) and optimise spend.</li>
<li>Drive organic growth via SEO, content, partnerships and referral programmes.</li>
<li>Collaborate with product and engineering to implement testable product changes.</li>
<li>Automate growth workflows using marketing automation and CRM tools.</li>
<li>Document experiments, results and best practice playbooks for scaling successes.</li>
<li>Present insights and recommendations to leadership and cross-functional teams.</li>
</ul>
<h2>Growth Hacker Requirements and Qualifications</h2>
<ul>
<li>Bachelor’s degree in marketing, economics, computer science or related field, or equivalent experience.</li>
<li>Proven track record of driving measurable growth through experiments and data-driven tactics.</li>
<li>Strong analytical skills; proficiency with Google Analytics, Amplitude, Mixpanel or similar.</li>
<li>Experience with A/B testing platforms (Optimizely, VWO, Google Optimise) and experimentation frameworks.</li>
<li>Working knowledge of SQL, basic scripting (Python/JavaScript) or the ability to collaborate with engineers.</li>
<li>Familiarity with SEO, paid media, social advertising and affiliate/referral programmes.</li>
<li>Excellent communication skills and ability to translate technical findings into business recommendations.</li>
<li>Comfortable working in a fast-paced, ambiguous environment and prioritising ruthlessly.</li>
<li>Experience with marketing automation (HubSpot, Braze, Marketo) and CRM systems.</li>
<li>Curiosity, creativity and a growth mindset with strong problem‑solving abilities.</li>
</ul>