Marketing Manager Position
If you live and breathe B2B marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our business in Kenya, Uganda and Rwanda. 
You need to be a strategic professional with hands-on experience in creating and executing marketing plans that enhance business-to-business relationships and drive sales between companies. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
	Oversee all marketing campaigns for the company, its subsidiaries and associated partners/companies.
	Create and implement marketing strategy and support implementation of the overall group strategy. 
	Promote the group, its products and services.
	Deploy successful marketing campaigns and own their implementation from ideation to execution.
	Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis. 
	Management of international and local industry and company events. 
	Produce valuable and engaging content for our website and blog that attracts and converts our target groups. 
	Build strategic relationships and partner with key industry players, agencies, suppliers, partners, and vendors.
	Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. 
	Oversee and approve marketing material, from website banners to hard copy brochures and case studies etc.
	Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
	Analyze consumer behavior and adjust email and advertising campaigns accordingly.
	Prepare and ensure compliance to all business development objectives for all assign markets and determine efficient development team and prepare required strategies to facilitate business plans.
Requirements and skills
	Demonstrable experience in marketing together with the potential and attitude required to learn.
	Analytical skills to forecast and identify trends and challenges.
	Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
	Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
	Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets. 
	A sense of aesthetics and a love for great copy and witty communication.
	Up to date with the latest trends and best practices in online marketing and measurement. 
	Exceptional events management skills and experience are significant advantages. 
	Budget-management skills and proficiency.
	BSc/MSc degree in Marketing or related field.
	A minimum of two years of experience in a B2B environment is required. 
Send your CV and a cover letter stating your expected gross monthly salary to hr@dairyconsultingafrica.com by March 11th, 2024.