<p>A motivated Sales Manager is sought to lead a dynamic sales team, develop a strategy and deliver consistent revenue growth. The successful candidate will combine commercial acumen with strong people leadership to expand market presence and exceed targets. This role suits an experienced sales professional comfortable working across B2B channels and building lasting client relationships.</p>
<p>This job description outlines the key accountabilities, skills and qualifications for a Sales Manager role to assist HR teams and recruiters in attracting top talent.</p>
<h2>Sales Manager Job Profile</h2>
<p>The Sales Manager leads sales operations, defines territory strategy and coaches the team to meet revenue and margin targets. They form the bridge between senior management, marketing and field sales to ensure commercial plans are executed effectively.</p>
<p>The post requires a strategic thinker who can analyse sales performance, optimise the pipeline and nurture key accounts. Strong communication and negotiation skills are essential for managing client relationships and closing significant opportunities.</p>
<h2>Sales Manager Job Description</h2>
<p>The Sales Manager will develop and implement sales plans that align with the organisation's objectives, ensuring consistent attainment of targets. They will manage a team of sales professionals, set clear performance expectations and provide ongoing coaching to improve conversion rates and customer satisfaction.</p>
<p>Responsibility for territory management and key account development is central to the role. The Sales Manager will build long term relationships with clients, identify cross-sell and up-sell opportunities and work closely with product and marketing teams to tailor propositions.</p>
<p>Reporting to senior leadership, the Sales Manager will monitor sales metrics, forecast revenue, manage budgets and present regular performance updates. The role requires a practical approach to problem-solving and the ability to adapt strategy in response to market changes.</p>
<h2>Sales Manager Duties and Responsibilities</h2>
<ul>
<li>Define and execute sales strategy to achieve revenue, margin and growth targets.</li>
<li>Lead, recruit and develop a high-performing sales team through coaching and performance management.</li>
<li>Set individual and team quotas, track progress and implement corrective actions as required.</li>
<li>Manage key accounts and develop long-term client relationships to secure repeat business.</li>
<li>Oversee pipeline management and forecasting to ensure accurate sales projections.</li>
<li>Collaborate with marketing and product teams to develop compelling sales propositions and campaigns.</li>
<li>Negotiate contracts and close major deals, ensuring favourable commercial terms.</li>
<li>Analyse sales data and market trends to identify opportunities for expansion and improvement.</li>
<li>Prepare regular reports for senior management and contribute to strategic planning.</li>
<li>Ensure compliance with company policies and maintain high standards of professional conduct.</li>
</ul>
<h2>Sales Manager Requirements and Qualifications</h2>
<ul>
<li>Bachelor's degree in business, marketing or a related discipline; MBA desirable.</li>
<li>Proven experience in sales management with a track record of meeting or exceeding targets.</li>
<li>Strong leadership skills with experience in coaching and developing sales teams.</li>
<li>Excellent communication, presentation and negotiation abilities.</li>
<li>Familiarity with CRM systems and sales analytics tools; ability to interpret performance metrics.</li>
<li>Experience in B2B sales, account management and territory planning.</li>
<li>Commercial mindset with strong problem-solving and decision-making skills.</li>
<li>Ability to travel as required and work with cross-functional teams in a collaborative environment.</li>
<li>Full right to work in the relevant country and a valid driving licence where field travel is required.</li>
</ul>