{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the difference between a job advert and a job posting?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A job advert refers to the written content used to attract candidates. A job posting refers to where that advert appears, such as on a job board or website."
      }
    },
    {
      "@type": "Question",
      "name": "Do Job Adverts Offered Through An ATS Appear Differently?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. If your job advert redirects to an external Applicant Tracking System (ATS) or website, application tracking may be limited. Only applications submitted through the original platform’s “Apply Now” button are reliably tracked."
      }
    },
    {
      "@type": "Question",
      "name": "Can Social Media Improve the Reach of Job Advertisements?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Absolutely. Sharing job ads on platforms like LinkedIn, Twitter, and Facebook boosts visibility and taps into passive candidates who might not visit job boards directly. Social sharing also enhances employer branding."
      }
    },
    {
      "@type": "Question",
      "name": "How Often Should Job Advertisements Be Updated or Refreshed?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "It is best practice to update job adverts every 2-4 weeks or sooner if roles or requirements change. Fresh content can improve search ranking and keep candidates engaged with up-to-date information."
      }
    },
    {
      "@type": "Question",
      "name": "What Is the Difference Between a Job Description and a Job Advertisement?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A job description is an internal document detailing responsibilities and requirements, while a job advertisement is externally facing, designed to attract and engage candidates. The advert is more concise and persuasive."
      }
    }
  ]
}