{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is market mapping in executive search?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Market mapping is the proactive process of identifying, tracking, and analysing senior talent before a vacancy arises. It includes researching leadership structures, compensation benchmarks, and potential candidates, enabling firms to build foresight into the executive talent market."
      }
    },
    {
      "@type": "Question",
      "name": "Why is market mapping important for organisations today?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "With high executive turnover and rising competition for talent, market mapping helps organisations access hidden passive candidates, reduce time-to-hire, strengthen succession planning, and gain strategic competitive intelligence."
      }
    },
    {
      "@type": "Question",
      "name": "How is market mapping different from traditional executive search?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Unlike traditional recruitment, which reacts to an immediate vacancy, market mapping is ongoing and proactive. It builds a broader pipeline of passive and prospects, offering long-term talent intelligence instead of only short-term hiring solutions."
      }
    },
    {
      "@type": "Question",
      "name": "What role does technology play in modern market mapping?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Advanced research tools, AI-driven analytics, and digital collaboration platforms enhance the accuracy and speed of market mapping. These technologies allow consultants to gather richer insights, spot trends, and improve candidate matching and engagement."
      }
    },
    {
      "@type": "Question",
      "name": "What are the best practices for successful market mapping?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Success requires building comprehensive databases, maintaining ongoing market intelligence, leveraging diverse research sources, nurturing candidate relationships, and applying systematic processes for data collection and reporting."
      }
    }
  ]
}