<p>The Market Research Executive will gather and analyse market, competitor and consumer data to inform marketing and commercial decisions. This role requires strong analytical skills, excellent communication and the ability to translate data into actionable insight. The successful candidate will support research projects from design through to reporting, working closely with marketing, product and sales teams.</p>
<h2>Market Research Executive Job Profile</h2>
<p>The Market Research Executive is responsible for executing quantitative and qualitative research to support business strategy. They will manage survey fieldwork, conduct desk research at the industry and competitor level, and prepare reports that guide decision-making.</p>
<p>This profile suits an organised individual who can work across stakeholders, handle multiple projects and present findings clearly to non-technical audiences. Familiarity with research tools and a good eye for data quality are essential.</p>
<h2>Market Research Executive Job Description</h2>
<p>The Market Research Executive designs, administers and analyses market research initiatives to uncover customer needs, market trends and competitive dynamics. Day-to-day tasks include drafting questionnaires, conducting interviews or focus groups, sourcing secondary data from industry reports and synthesising findings into concise recommendations. The role supports market sizing, product positioning and campaign evaluation.</p>
<p>Working under the direction of the Research Manager or Head of Insights, the executive will manage research timelines, liaise with external suppliers and ensure compliance with company policies and data protection regulations. They will use statistical and visualisation tools to produce presentations, dashboards and executive summaries for stakeholders at all levels.</p>
<p>The role requires curiosity, attention to detail and the ability to balance practical fieldwork with strategic thinking. The Market Research Executive will also contribute to the continuous improvement of research methodologies and documentation of best practices.</p>
<h2>Market Research Executive Duties and Responsibilities</h2>
<ul>
<li>Design and implement primary research, including surveys, focus groups and depth interviews.</li>
<li>Conduct secondary research to gather industry data, competitor intelligence and trend information.</li>
<li>Manage relationships with research vendors and fieldwork agencies.</li>
<li>Prepare data sets, clean responses, and carry out statistical analysis.</li>
<li>Develop clear, actionable reports and presentations for marketing, product and senior teams.</li>
<li>Create dashboards and visualisations to support ongoing tracking of key metrics.</li>
<li>Support market segmentation, customer profiling and persona development.</li>
<li>Monitor research budgets and ensure projects are delivered on time.</li>
<li>Ensure research activities comply with GDPR and internal data governance standards.</li>
<li>Collaborate with cross-functional teams to translate insight into commercial recommendations.</li>
</ul>
<h2>Market Research Executive Requirements and Qualifications</h2>
<ul>
<li>Bachelor's degree in Marketing, Economics, Statistics, Social Sciences or related discipline.</li>
<li>1 to 3 years' experience in market research, consumer insight or data analysis preferred.</li>
<li>Proficiency with survey platforms such as Qualtrics, SurveyMonkey or similar tools.</li>
<li>Experience with statistical software or spreadsheets; competence in Excel and familiarity with SPSS, R or Python is advantageous.</li>
<li>Strong numerical and analytical skills with an eye for data integrity.</li>
<li>Excellent written and verbal communication; ability to create concise reports and compelling presentations.</li>
<li>Organised, proactive and able to manage multiple projects and stakeholders.</li>
<li>Knowledge of market research methodologies, sampling techniques and bias mitigation.</li>
<li>Comfortable working both independently and as part of a team in a fast-paced environment.</li>
<li>Attention to ethical research practice and experience handling personal data in line with GDPR.</li>
</ul>