Dear iSmartRecruit Editorial Team,

I&#39;m Gabriel De Luna, Senior SEO Specialist and Conversion Copywriter at Penbrothers. I&#39;d like to propose an article on the challenges of AI adoption in HR and something that we&#39;re experiencing at Penbrothers as well. 

Proposed Topic:
&#34;What&#39;s Really Stopping HR Teams from Adopting AI?&#34;

Outline

Opening: The Quiet Resistance (250 words)
- Why AI adoption surveys don&#39;t match reality on the ground
- The gap between executive enthusiasm and team hesitation
- What HR professionals actually say when the cameras are off

The Four Real Barriers Nobody Talks About (1,200 words)

First: The Confidence Crisis at the Top (300 words)
- Why senior HR leaders freeze when faced with AI decisions
- The scarcity of honest case studies and proven playbooks
- When demonstrations promise the moon but deliver spreadsheets

Second: The Data Disaster Waiting to Happen (300 words)
- Why most HR departments aren&#39;t ready for AI, even if they think they are
- The fragmented tech stack problem that nobody wants to address
- What happens when you feed garbage data to sophisticated algorithms

Third: The Vendor Evaluation Theatre (300 words)
- How flashy demos mask implementation nightmares
- The questions HR teams should ask but rarely do
- Why post-adoption reality never matches the sales pitch

Fourth: The Transformation Trap (300 words)
- When organisations treat AI as another software purchase
- Why cost-cutting mindsets doom AI initiatives from the start
- The difference between automation and actual transformation

What Actually Works: Lessons from the Field (350 words)
- Real examples from companies that got it right, including Penbrothers
- The unsexy truth about successful AI implementation
- Why human oversight isn&#39;t optional, it&#39;s the point

The Path Forward: A Practical Framework (200 words)
- How to start small and build confidence
- Questions that separate viable AI opportunities from expensive mistakes
- Why your biggest barrier might be your own expectations

Total Word Count: Approximately 2,000 words

Why I&#39;m Writing This:
I&#39;m an SEO strategist and copywriter with 12 years in digital marketing. Former remote agency principal who learned what makes distributed teams actually work. Now Senior SEO Specialist at Penbrothers, where I work alongside HR and TA leadership who&#39;ve navigated AI implementation whilst scaling to over 1,200 employees.

The difference between my perspective and most AI content? I&#39;ve watched these implementations succeed and fail in real time. I&#39;ve seen the gap between vendor promises and operational reality. I know what questions executives ask when they think nobody&#39;s listening.

This isn&#39;t another &#34;AI will revolutionise HR&#34; piece. It&#39;s about why smart people make predictable mistakes when adopting transformative technology, and what to do instead.

My LinkedIn: https://www.linkedin.com/in/gabdeluna/

Why This Piece Matters Now
Every publication covers AI benefits. Few examine why adoption stalls despite obvious advantages. Your readers need the unvarnished truth about implementation challenges, the kind of insight that prevents expensive mistakes and builds genuine competitive advantage.

Article Summary (175 characters)
HR teams struggle with AI adoption due to leadership confidence gaps, data quality issues, vendor evaluation failures, and transformation mindset problems.

Warm regards,
Gabriel De Luna
Senior SEO Specialist, Penbrothers  
gdeluna@penbrothers.com
linkedin.com/in/gabdeluna/